March 13, 2019

Designing Data

Visualise this:
5 brilliantly creative DataViz designs

It’s no secret that we’re data junkies here at New Beach Media. We geek out on absorbing the raw statistics and insightful metrics that are available to us in the digital landscape.

Apart from being data-driven, we’re also design-driven.

There’s no doubt that making data more visual makes it easier to see patterns, similarities and connections, and far more easy to understand.

Data visualisation is an overwhelmingly effective way to help create a compelling narrative. In presenting information through illustration, symbols, animation and simulations, it is more easily decipherable.

And, we reckon, much simpler to memorise. 😉

5 great examples of Data Visualisation

In our daily dealings with all things digital, we’re constantly uncovering really cool examples of how information can be delivered through stunning design and innovative delivery.

We’ve curated five of our favourite data visualisations for you to absorb and enjoy:

1. Top 15 Best Global Brands Ranking

A great example of using traditional data viz (a graph) and animating it against time to display direct comparisons, quickly.

Especially fascinating to those of us who work in the tech sector, this is like watching a 20 year horse race where the two with the longest odds come from the back to win:

2. A Day in the Life of a thousand people

This one, from a few years back, is from one of my favourite resources, Flowing Data. In this animated simulation, the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socialising, is represented by the moving data points.

Much like watching ants move en masse, seeing the patterns of human behaviour over the course of the day is both mesmerising and intriguing.

Data Visualisation People Simulation
A simulation of 1,000 people’s average day.
It’s based on 2014 data from the American Time Use Survey

Watch the full day’s simulation here.

3. Living Data

In a similar way to how pivot tables have enabled spreadsheets to amp up the info delivery, live data visualisations can really take a dull graph nek-level.

They have the ability to shift perspective, switch inputs and incorporate real-time data, making the information ‘come alive’ and really tell the story.

This concept and design by David McCandless is a great example:

4. Infographics

Daisy, our Strategy Director and resident statistical super-star, has a soft spot for infographics (and wine!), so this comprehensive visual guide by winefolly is her data visualisation pick.

Infographics have some pretty powerful stats behind them. They are known to increase traffic to a website by 12%, they are shared 3x more than any other content and 41.5% of marketers say infographics perform best.

“There’s no doubt that infographics are a great way to increase someone’s retention of information”, says Daisy. “Best cases are seen when trying to break down sequences of information that are not so ‘sexy’ …although everything about wine is sexy.”

Different Types of Wine Infographic

5. Interactive

More like a journey than a boring bunch of graphs and info, this interactive dataviz tour of The Internet of Things, from the excellent site Information is Beautiful, perfectly conveys a compelling narrative.

It is easily deciphered, visually fluid and allows the user to explore the dataset in their own way.

Data Visualisation - The Internet of Things
Concept & design: David McCandless

Visualise your Data

If you have a story to tell, and wish to deliver your data with stimulating graphics and delicious design, hit us up. We’d love to explore creative ways to turbo-boost your narrative and enlighten your audience through infographics, animation and compelling data visualisations.