We’re all aware that Facebook is taking over the world, and with great power comes great responsibility… and great advertising revenue. Your timeline is probably filled with more news from Facebook business pages than from Great Aunt Shirley, and some of those pages you may have never even heard of before.When a business pays for Facebook advertising, there is a whole host of options for targeting the content to the relevant audience. Beyond the standard age, location, blah blah blah, targeting gets really niche. I’m not here to give you a step-by-step guide (call and book an appointment for that, please), but as someone who uses the platform on a daily basis (not just the garden variety stalking, either), I’m here to provide an insight in to how Facebook is getting to you.
July 28, 2017