The measure of success for many business is seeing bucks in your till (or wallet). Knowing that the money you have invested in a social media strategy or a digital campaign has undoubtedly been made… and amplified… is the return on investment that was previously quite difficult to gauge. The kind of statistics that marketers would once have dreamed of are now achievable and measurable. The level of customer engagement is heightened through social media activity and the marketing costs are a fraction of the costs of more traditional methods. This sleek and sophisticated video from MDGadvertising delivers some sexy stats and does much to explain and decipher the best ways to measure ROI on your social media marketing.
October 25, 2013