There’s no doubt about it, video is dominating social platforms like never before. As production becomes cheaper, faster and shorter, increased numbers of marketers and SMB owners are telling their story through compelling video content. Animoto have released findings from a report surveying 1,000 professional marketers and 1,000 SMB owners. It was discovered that:
- 5% of professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.
- More than 60% of pro marketers and SMB owners say they plan to increase investment in video next year.