See what we did there? If you’re like us and are tired of seeing misleading and sensational headlines such as “Two strangers were asked to pose in a photograph together. You won’t believe what happened next”, then you’ll welcome Facebook’s latest announcement. Once again, Facebook are cracking down heavily on clickbait articles and your news feed is about to be given a well-deserved reality check. In a bid to reduce exaggerated stories and fake news, the following 3 updates have been introduced:
- Clickbait will now be taken into account at the individual post level in addition to the domain and page level.
- Examine two separate signals — Whether a headline withholds information or if it exaggerates information separately.
- Anti-Clickbait filters will be tested in additional languages.