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Portrait of JP, E-commerce Specialist at New Beach in Byron Bay

JP

JP works in the space between the art and the science of ecommerce. With 14 years in the industry and a background spanning systems, operations and lifestyle brands, he's delivered double and triple digit growth for labels like Roark, I-Sea Sunglasses and Birds of Condor, using Shopify, Klaviyo and Meta to build digital connections between real people and the brands they love.

Bertie, the studio dog, asleep at the New Beach office in Byron Bay

Bertie

Jonatan Lundmark

Andrew Chiari

Andrew leads the technical side of New Beach, with deep experience across web development, hosting and site performance, analytics and marketing automation. He's spent years building and maintaining sites for brands across hospitality, wellness, media and retail, and heads up the agency's AI and automation capability, turning emerging tools into practical systems that make client work faster and sharper.

Portrait of Sebastian Lundmark, Video Production at New Beach in Byron Bay

Sebastian Lundmark

Margaux Saulou

Margaux is a multidisciplinary designer working across brand identity, digital design and email marketing. Fluent in the full Adobe suite and Figma, she designs everything from logos and brand systems to Klaviyo campaigns and social content, and is quick to fold new creative tools into her process, including AI-assisted design workflows.

Matthieu Poirier

Matthieu designs digital experiences that are as intuitive as they are good looking. As our UX/UI specialist he takes websites and products from research and wireframes through to pixel-perfect interfaces, working closely with our developers so what's designed in Figma is exactly what ships. His work spans ecommerce, hospitality and service brands.

Daffers Little-Jones

Daffers sets the creative direction at New Beach, leading branding, campaign and content work from first concept through to finished asset. His experience spans identity design, art direction and content production, and he heads up our AI photoshoot offering, blending traditional craft with new production techniques to give brands imagery that punches well above its budget.

Portrait of Bec Gourley, Account Management at New Beach in Byron Bay

Bec Gourley

Bec is the link between our clients and the studio, translating business goals into briefs the team can run with. With a background spanning email marketing, design and campaign delivery, she brings a maker's eye to account direction, equally comfortable shaping a Klaviyo flow, reviewing creative or keeping a complex project on schedule.

Portrait of Nigel Carboon, Media Planning and Buying at New Beach in Byron Bay

Nigel Carboon

Nige leads media planning, buying and forecasting at New Beach. With extensive experience across paid search, paid social and programmatic, he builds media strategies grounded in numbers rather than hunches, forecasting outcomes before a dollar is spent and optimising hard once campaigns are live so client budgets work as hard as possible.

Portrait of Sam Hoeben, General Manager at New Beach in Byron Bay

Sam Hoeben

Sam is New Beach's General Manager, overseeing how the agency runs and how work gets delivered. With experience across agency operations, resourcing and client service, he makes sure every project has the right team, timeline and process behind it, so clients get consistent quality whether the job is a quick campaign or a year-long build.

Portrait of James Gourley, Founder at New Beach in Byron Bay

James Gourley

James co-founded New Beach in 2006 and has guided the agency's growth ever since. With deep experience across digital strategy, brand and client partnerships, he's helped businesses from local operators to national names get more from their marketing, and still measures every piece of work against one question: did it move the needle?

Portrait of Dave Keam, Founder at New Beach in Byron Bay

Dave Keam (aka Gravy)

Dave is a founder of New Beach and has spent two decades in the creative industry. His experience across design, brand and digital shaped the agency from day one, and he brings that long view to client relationships and creative standards, knowing what lasts and what's just a trend.

Twenty years of doing the work.

We don't borrow credibility from a trends report. Twenty years of running this work is the credibility, which means we can tell you what we've seen fail, what we'd do differently and what we actually think you should do next. Plain language, no padding, a conversation between equals rather than the trusted-partner routine.

Four New Beach team members meeting around a table, with cassette tapes and plants lining the office shelves

What we are

One team, from concepts to commercial outcome.

Twenty years in the game, New Beach is a strategic marketing agency in Byron Bay. Interconnected branding, content, marketing, ad campaigns, web and digital - built by one experienced team.

Most agencies sell you a discipline. We work in the layer in between: content sharpens the ads, the ads refine the site, and the site tells you what to make next.

Run that way, marketing stops competing for budget and starts compounding. That's the difference between a busy quarter and a bigger business.

Team

Portrait of Dave Keam, Founder at New Beach in Byron Bay

Dave Keam (aka Gravy)

Founder

Portrait of James Gourley, Founder at New Beach in Byron Bay

James Gourley

Founder

Portrait of Sam Hoeben, General Manager at New Beach in Byron Bay

Sam Hoeben

General Manager

Andrew Chiari

Technical & Operations Director

Portrait of Nigel Carboon, Media Planning and Buying at New Beach in Byron Bay

Nigel Carboon

Media Planning & Buying

Portrait of Bec Gourley, Account Management at New Beach in Byron Bay

Bec Gourley

Account Management

Daffers Little-Jones

Creative Lead

Matthieu Poirier

UX/UI Designer

Margaux Saulou

Designer

Portrait of JP, E-commerce Specialist at New Beach in Byron Bay

JP

E-commerce Specialist

Jonatan Lundmark

Video Production

Portrait of Sebastian Lundmark, Video Production at New Beach in Byron Bay

Sebastian Lundmark

Video Production

Bertie, the studio dog, asleep at the New Beach office in Byron Bay

Bertie

Head of Snoring

By the numbers

Twenty years of turning marketing into commercial momentum for local businesses to global challenger brands. Here's some of what that adds up to.

Est. 2006

20 Years turning marketing into momentum

120+ clients

Launched, grown or scaled

200+ years

Combined team experience

A member of the New Beach team editing a black graphic mark on a large monitor at a desk in the Byron Bay office

Belief

Results are the brief.

Every project starts with a commercial question, not a creative one. The work is judged by what it moves, not how it looks in an awards entry. Good-looking work that doesn't perform is just decoration, and we're not interested in decoration.

1

Strategy earns the work.

We don't execute on instinct or habit. Every move has a reason behind it, and if we can't explain why something should exist, it doesn't.

2

Clever, connected.

Brilliant ideas earn their keep when they're tied to everything around them. A campaign that isn't connected to the strategy, the site and the data is a missed opportunity, however good it looks. Four things pulling the same direction beat one pulling alone.

3

Plainly, honestly.

We tell clients what we actually think, including when the honest answer is "don't spend on that." Trust is worth more than a bigger invoice.

Office

Two New Beach team members talking across desks in the open plan Byron Bay studio while others work behind them

We work out of a warehouse in the Byron Bay Arts & Industry Estate, ten minutes from the lighthouse and about the same from a decent swell. It's where the strategy gets argued out, the work gets made, and the coffee gets taken very seriously. You're welcome anytime. Pull up a chair, bring a brief or just say hello.

-28.6354501 ° S

153.5808415° E

18 Brigantine St, Byron Bay

NSW 2481 Australia