We treated Claude like a new hire. Apparently, that's rare

Josh Miller (Browser Company CEO, the guy who killed Arc for Dia) put this out last week and I found it interesting. Yeah, it's a pretty hot take, and I don't think he's wrong about the tech being ready.

‍

His argument is that the models are ready, the agent platforms are everywhere, and none of it has had its Uber moment. Most people are still using ChatGPT and Claude like a fancy Google plus Grammarly. Whoever cracks why, he reckons, owns a lot of market share by 2027.

Watching this from inside an agency running agents every day, I don't think it's a capability problem. It's trust. And trust should be earned, not just configured in a settings panel.

We didn't hand Claude or Viktor the keys on day one. Locked both down hard to start, limited what either could see or touch, and only opened things up as they proved themselves useful and safe. Viktor's now reading Slack and pulling context across seven separate workspaces, ours included. Claude's the one that Matthieu, Andrew and I actually run builds and workflows through most days, and it's earned that spot. Not because it's fast, plenty of tools are fast, but because it's right often enough that I can scan through the small stuff and start trusting it with the bigger calls. That's the actual bar for a knowledge worker, human or otherwise. Consistency, not just the novelty of something new.

Compare that to how most businesses actually handle access, full stop, agents aside. Plenty of agencies and small businesses still have a password spreadsheet floating around that an intern who did one week with them back in '22 could probably still open. Nobody's rushing to hand an AI agent the keys to the business when they haven't secured the keys from actual humans yet. That's what Josh Miller's hinting at here without quite naming it. It's not that agents aren't ready. It's that most businesses aren't set up to trust anything, human or otherwise, with real access.

Small aside, we're actually mid-recalibration on this ourselves right now. Had Adspirer sitting across our Meta and Google accounts for a while, but now that Viktor can read GA4 and Meta directly, and we've got the Meta Ads MCP wired in, that layer's starting to look redundant. Good problem to have. Means the stack's actually evolving instead of us just accumulating tools for the sake of it.