When Parrys Estate approached us to help bring their new accommodation website to life, we knew this was a project that deserved more than just a website. It needed a feeling. A story. An experience.

A Collaboration Rooted in Storytelling

From the first conversation, it was clear that Parrys Estate wasn’t just another accommodation property. Nestled in a pocket of Western Australia defined by rolling hills and slow mornings, it was a place that invited you to stay a little longer — and breathe a little deeper.

Our goal was to create a digital experience that matched the warmth and character of the place itself. That meant going beyond templates or stock footage. This was about crafting an identity from the ground up — together.

We worked with Parrys and their branding agency Studio Laura to help create a visual identity for the site that represented 

From Lens to Launch

We kicked things off on the ground with a full creative production. Our team directed and captured:

• A cinematic brand film that captured the peaceful, grounding energy of Parrys shot by Helm Media, shot on location and featuring some of the surrounding natural beauty.  including Drone footage to bring the scale and serenity of the region into focus.

• Photography assets spanning interiors, landscapes, and lifestyle moments — all designed to feel lived-in, natural, and inviting shot by Annie Lila
  
  

Every creative decision was made in close collaboration with the Parrys team, ensuring the final product felt like them.

The Website: More Than a Booking Tool

The website we designed in Wordpress with the intention of creating a showcase for the beauty of the location and accommodation. The site acts as both a brand introduction and a booking tool, with storytelling built in.

We also made it easy for the Parrys team to update listings, showcase seasonal experiences, and add journal content as the story continues to unfold.

Why It Worked

At New Beach, we believe the best digital work doesn’t just look good — it feels true. The Parrys Estate project is a perfect example of what happens when great creativity meets real collaboration. It’s more than a portfolio piece — it’s a partnership we’re proud of. 

Thanks to the team at Parrys and all the collaborators for making it such a special project!

To experience the Parrys story visit www.parrysestate.com.au

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Thinking about launching your own accommodation brand?
Let’s chat about how we can help shape the story — from concept to conversion.