Social Media is essentially about people having conversations online.With the forums and platforms that these conversations occur including blogs, social networks, podcasts, message boards and photo sharing sites, the opportunity to get a message out to masses is unprecedented.In business, so many people are asking “Why should I be doing social media?” and more often, “How should my company incorporate social media?”. Well, apart from the fact that social networking sites now being more popular that porn sites, the reality is, if you’re not on a social networking site, you’re not on the internet.Social Media isn’t new. It’s not a passing fad. It’s here to stay and it can help your business grow and prosper.This great infographic by Global Dawn gives us a bit of a history lesson on how social businesses have evolved and profited over the past thirty years.