We're super excited to announce that we have a NEW HIRE, in Sam Hoeben taking on the role of account director.

Sam joins us after 12 years media agency experience in Sydney working on clients such as Kelloggs, HSBC, McDonald’s and Diageo.

Most recently, Sam was Group Account Director at Maxus was responsible for planning and implementation across the GSK and Hungry Jack’s accounts.

“Sam’s had a seat at the table with some of Australia’s most senior marketers and CEOs. Although a media strategist at heart, his knowledge and career pathway has seen him giving recommendations beyond media talking to broader business and marketing objectives,” said New Beach managing director Dave (Gravy) Keam.

“Not only is he a great fit for the team, but we’re stoked with the depth of knowledge and experience Sam’s bringing to the table and his extensive network across all media.”

Speaking to Mumbrella, Hoeben says he's “super excited to be joining Dave and the team at New Beach Media”.

“[New Beach has] such an interesting and diverse portfolio of local and international brands with a clear digital mindset,” he said.

“After a media focus to my career, I can’t wait to dive into merging my planning experience with content production and digital innovation, especially on iconic brands such as Fireball Whisky and Southern Comfort.”

Do you have a brand that needs help with its digital direction? Get in touch: dave@newbeach.co