Skyline Projects
Byron Bay's most awarded boutique builder, reimagined online. We brought Skyline's refreshed brand to life through a cinematic Framer website and a bespoke intro video.
Year
2026
Industry
Architecture & Construction
Role
Content & Creative, Digital Product
Results
+40.4%
Average engagement time per active user
+9.0%
Engaged sessions per active user
Challenge
An awarded builder whose online presence didn't match the work.
Skyline had undergone a significant brand evolution, moving from a traditional builder's identity to a refined, design-led positioning centred around "The Art of Construction." They arrived with new branding but no website to match. The existing site was functional but generic, built on a standard template that didn't reflect the quality of their builds or the new brand direction. With features in major publications, a growing portfolio of multi-million-dollar projects and an expanding team, Skyline needed an online experience that could stand alongside the editorial-quality imagery of their work, and an intro piece that set the tone from the first frame.
Proof
"These guys are just as good as the Ogilvys and Edelmans of this world."
New Beach are professional, creative and consultative. At a time where the dollar is tighter than ever, New Beach understands this and has the experience powered by the latest tech nous to adapt plans and programs to suit where you are in your business. I can't recommend the team enough. Plus they're just lovely down to earth, hardworking people. I wouldn't hesitate to recommend them. Coming from big city corporate marketing in London and Sydney, these guys are just as good as the Ogilvys and Edelmans of this world.
JL
Joana Lenders
Head of Marketing, Skyline Projects
Solutions
Content & Creative
We produced a bespoke intro video to open the experience and set the tone, capturing the quality and character of Skyline's work.
Digital
We crafted a website in Framer, built to feel more like a design portfolio than a builder's brochure. The site opens with a cinematic hero video we produced in-house, immediately establishing the brand's elevated tone. From there, the experience unfolds through full-bleed project galleries, smooth scroll interactions, and a considered content hierarchy, from service breakdowns and team profiles to an awards archive, media features and client testimonials. Every element was geared toward editorial pacing and visual storytelling, letting Skyline's photography and craftsmanship do the heavy lifting while the design stays refined and restrained.
