BioHack by Wanderlust

BioHack is the performance-driven sub-brand of Wanderlust, Australia's leading wellness community known for world-class mindfulness events since 2009. Where Wanderlust champions yoga, meditation and plant-based living, BioHack steps into the science lane – offering evidence-backed supplements and longevity summits for those chasing peak performance, cellular health and optimised living.

BioHack came to us with strong product formulations and packaging – but the brand stopped at the label. There was no cohesive digital identity, no e-commerce platform, and no structured brand system to connect the sub-brand back to Wanderlust while giving it a distinct voice of its own. We needed to take what existed at product level and build everything around it – a brand world that could stand alone in the competitive Australian supplements market, yet still carry the trust and community equity of the Wanderlust name.

We developed and extended BioHack's visual identity into a complete brand system – from typography and colour palette to tone of voice and digital guidelines. We then designed and built a custom e-commerce website featuring the full supplement range, curated 'stacks', a subscription model, and an editorial journal hub to drive organic discovery. On the content side, we produced graphic assets for the brand's social channels, bringing the refined, science-forward aesthetic to life across Instagram.