C.A.N

C.A.N (Create Action Now) is a vodka + soda brand that makes a difference; they donate 10% of all profits to Aussie conservation partners in support of land, water, and air conservation efforts.

With a small budget, we were tasked to create a website, a comms plan and all the content for a new fun, cheeky, and conscious brand entering a saturated RTD market. We were provided a logo and a colour palette, then told to bring this puppy to life!

With so much riding on the brand identity, NBC’s strategic solution was to come up with a cheeky tone of voice, highly visual Instagram account and to partner with brands like WildArk and Landcare Australia. We crafted and created all the content and delivered a highly dynamic, bright, poppy website, with lots of motion upon scrolling. Focussing on the 2 different SKUs for education about the brand and an interactive customised store locator that can be easily updated when new stockists come on board.