Southern Comfort

We're the global brand's digital & events team in Australia. Producing data-driven apps, sold-out events and televised brand partnerships.

Client

Southern Comfort

Industry

FMCG

YEAR

2021

Services

Branding & Identity

Content production

Marketing

Websites & Digital Solutions

The client

Southern Comfort is New Orleans' most famous global export. Unless you’ve been living under a rock since 1874 you’ll recognise the Bourbon-like beverage from bar shelves worldwide and the brand’s iconic commercials.

The challenge

The brand’s suffered over recent decades as the drink became synonymous with an older demographic, impacting its appeal to the bar-hopping, big spending audiences - namely 18-35yr olds. We were tasked to help revitalise ‘New Orleans most famous global export’ to the digital-savvy Australian market.

The solution

We implemented a new website with a data-driven product locator to track consumer behaviour. Established a rapidly growing email database. Social-media refresh. Launched ‘The SoCo Club’ boasting live events with the PGA of Australia, Music Industry Masters and Mick Fanning, to name a few.

The results

+691%

Website sessions

+1,406%

Reach / impressions

12,600+

eDM subscribers

Services details

Branding & Identity

|

Brand Design & Strategy

Branding & Identity

|

Partner Research & Ambassador Management

Content production

|

Pre-production / Post-production

Content production

|

Video Production

Content production

|

Photography

Branding & Identity

|

Brand Culture Management

Content production

|

Copywriting

Marketing

|

Media Planning & Buying

Marketing

|

Customer Data Profiling (CDP)

Marketing

|

Community management

Marketing

|

Strategy

Websites & Digital Solutions

|

Tech Support

Websites & Digital Solutions

|

SEO

Websites & Digital Solutions

|

Reporting & Analytics

Websites & Digital Solutions

|

Maintenance & Hosting

Websites & Digital Solutions

|

Web Development

Websites & Digital Solutions

|

UX / UI Design

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