Southern Comfort

We’re the brand’s digital & events team in Australia. We create and manage their social media output and have built a data driven product locator. Unique partnerships and live activations continue to attract new customers.

Client

Southern Comfort

Industry

FMCG

YEAR

2021

Services

Branding & Identity

Content production

Marketing

Websites & Digital Solutions

The client

Southern Comfort is New Orleans most famous global export. Unless you’ve been living under a rock since 1874 you’ll recognise the Bourbon-like beverage from bar shelves worldwide and the brand’s iconic commercials.

The challenge

The brand’s suffered over recent decades as the drink became synonymous with an older demographic, impacting its appeal to the bar-hopping, big spending audiences - namely 18-35yr olds. We were tasked to help revitalise ‘New Orleans most famous global export’ to the digital-savvy Australian market.

The solution

New Beach has helped refresh the brands presence by implementing multiple campaigns and partnerships with the likes of Angus Stone, Birds of Condor, Jake Ross, The Cronulla Sharks and Breakin’ the Yips, among others. We’ve grown their database from zero to over 8,000 subscribers within 6 months, launched the Southern Hard Range, implemented an engaging new website with a data-driven product locator tool, gave them a social-media refresh & launched ‘The SoCo Club’ boasting live events at multiple golf clubs around NSW. It’s been a big couple years!

The results

+691%

Website sessions

+1,406%

Reach / impressions

8000+

eDM subscibers

Services details

Branding & Identity

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Branding

Branding & Identity

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Partner Research & Ambassador Management

Content production

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Pre-production / Post-production

Content production

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Video Production

Content production

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Photography

Branding & Identity

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Culture/Brand Integration

Content production

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Copywriting

Marketing

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Media Planning & Buying

Marketing

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Customer Data Profiling (CDP)

Marketing

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Community management

Marketing

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Strategy

Websites & Digital Solutions

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Tech Support

Websites & Digital Solutions

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SEO

Websites & Digital Solutions

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Reporting & Analytics

Websites & Digital Solutions

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Maintenance & Hosting

Websites & Digital Solutions

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Web Development

Websites & Digital Solutions

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UX / UI Design

Good things can sometimes take times...