Southern Comfort
Client
Southern Comfort
Industry
FMCG
YEAR
2021
The client
Southern Comfort is New Orleans' most famous global export. Unless you’ve been living under a rock since 1874 you’ll recognise the Bourbon-like beverage from bar shelves worldwide and the brand’s iconic commercials.
The challenge
The brand’s suffered over recent decades as the drink became synonymous with an older demographic, impacting its appeal to the bar-hopping, big spending audiences - namely 18-35yr olds. We were tasked to help revitalise ‘New Orleans most famous global export’ to the digital-savvy Australian market.
The solution
We implemented a new website with a data-driven product locator to track consumer behaviour. Established a rapidly growing email database. Social-media refresh. Launched ‘The SoCo Club’ boasting live events with the PGA of Australia, Music Industry Masters and Mick Fanning, to name a few.
The results
+691%
Website sessions
+1,406%
Reach / impressions
12,600+
eDM subscribers
Services details
Brand Design & Strategy
Partner Research & Ambassador Management
Pre-production / Post-production
Video Production
Photography
Brand Culture Management
Copywriting
Media Planning & Buying
Customer Data Profiling (CDP)
Community management
Strategy
Tech Support
SEO
Reporting & Analytics
Maintenance & Hosting
Web Development
UX / UI Design
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Full service digital agency creating intelligent solutions in tech & media.
We acknowledge the traditional owners, the Arakwal people, on Bundjalung Country, where we live and work and their continuing connection to land, water, sea and community. We pay respects to Australia's First Peoples, to their unique and diverse cultures, and to Elders past, present and future.