Xali

We created an industry-first health platform designed for women experiencing biological changes, supported with an omnichannel marketing strategy.

Client

Xali

Industry

Health & Wellness

YEAR

March 2022

Services

Branding & Identity

Marketing

Websites & Digital Solutions

Content production

The client

Xali is a new holistic health platform, led by emotion and intuition, designed specifically for women experiencing biological changes.

The challenge

After a failed attempt to launch the fitness app REDUX in 2021, New Beach was approached to rebrand and reposition this wellness offering to a different target market.

The solution

After completing extensive market research we found that no other Australian brand in the health and wellness industry had been specifically created for the mature age female market – a somewhat taboo area for trendy fitness apps it seemed. At this point we knew we had struck gold and were encouraged to focus on women experiencing biological changes such as post pregnancy, menopause and peri menopause.

By finessing our objectives to match the new target market we aimed to create a holistic platform that not only provided fitness and nutrition advice to women, but also offered a safe space for emotional support and education. The platform offered bespoke recommendations based on the user’s specific needs across 4 main pillars; Move, Eat, Learn, and Connect. Think of it as a nutritionist, personal trainer, and wellness coach all packaged up delivered directly to your device. Pretty convenient, right? With unique technology to provide a personalised program specifically for each member, we took the guesswork out of women’s wellness journeys.

The results

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Services details

Websites & Digital Solutions

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Tech Support

Websites & Digital Solutions

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SEO

Websites & Digital Solutions

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Reporting & Analytics

Websites & Digital Solutions

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Maintenance & Hosting

Websites & Digital Solutions

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Web Development

Websites & Digital Solutions

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UX / UI Design

Branding & Identity

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Branding

Marketing

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Online advertising (PPC & social)

Marketing

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Media Planning & Buying

Marketing

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Customer Data Profiling (CDP)

Marketing

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Community management

Marketing

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Strategy

Content production

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Video Production

Content production

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Photography

Content production

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Copywriting

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