Xali

Xali is a new holistic health platform, led by emotion and intuition, designed specifically for women experiencing biological changes.

After a failed attempt to launch the fitness app REDUX in 2021, New Beach was approached to rebrand and reposition this wellness offering to a different target market.

After completing extensive market research we found that no other Australian brand in the health and wellness industry had been specifically created for the mature age female market – a somewhat taboo area for trendy fitness apps it seemed. At this point we knew we had struck gold and were encouraged to focus on women experiencing biological changes such as post pregnancy, menopause and peri menopause.

By finessing our objectives to match the new target market we aimed to create a holistic platform that not only provided fitness and nutrition advice to women, but also offered a safe space for emotional support and education. The platform offered bespoke recommendations based on the user’s specific needs across 4 main pillars; Move, Eat, Learn, and Connect. Think of it as a nutritionist, personal trainer, and wellness coach all packaged up delivered directly to your device. Pretty convenient, right? With unique technology to provide a personalised program specifically for each member, we took the guesswork out of women’s wellness journeys.