Blog

Keep on the forefront of marketing tech

In this digital media blog, we do the scouring to keep you up to date so you don't have to.

In this digital media blog, we do the scouring to keep you up to date so you don't have to.

August 20, 2019

New Beach Media and Innuendo Digital are evolving to create New Beach, a new creative force out of Byron Bay Our Powers Combined Together we offer seamless, cost effective solutions for all of our current and future clients, all under the one roof.With an in-house team of 12, we now have UX and back-end developers, graphic […]

August 1, 2019

Brands and Festival Sponsorships The blue skies, big smiles and party vibes of last weekend’s Splendour in the Grass are still lingering for many who attended. Music Festivals are a memorable experience and for this reason precisely, brands are lining up to sponsor such events. Each year, we see an increasing presence of brands & […]

July 18, 2019

Instagram begins hiding the likes count on posts The tears of influencers will be flowing like salty kombucha this morning as Instagram starts its trial to hide the count of likes that posts receive, as we wrote about in this article when it was announced in May. It’s a seemingly bold move by Instagram, designed […]

July 4, 2019

Introducing SplendAR New Beach Media have partnered with tagSpace Mixed Reality to bring a global first for Splendour in the Grass 2019. This groundbreaking AR tech is the first of its kind applied to any festival of this nature, bringing the show to life with animated and interactive experiences using virtual tags in real time. […]

May 3, 2019

We’re super excited to announce that we have a NEW HIRE, in Sam Hoeben taking on the role of account director. Sam joins us after 12 years media agency experience in Sydney working on clients such as Kelloggs, HSBC, McDonald’s and Diageo. Most recently, Sam was Group Account Director at Maxus was responsible for planning and implementation […]

May 1, 2019

The Evolution of Social Facebook hosted the opening keynote for its annual developer’s conference today with a number of game-changing announcements made by CEO Mark Zuckerberg. Here are the top 5 takeouts from Day 1 of the conference that you need to know: 1. The Future Is Private Privacy is one of the main factors that’s […]

April 26, 2019

Small town thinking for big city marketers I’ve worked on 3 of Australia’s biggest brands; Toyota, Westpac and Qantas. I’ve worked on big multi-million dollar pitches to thousand dollar budget small client pitches. I’ve donated my spare time working in marketing for not-for-profits and charities to friends’ upcoming businesses. However, nothing could have prepared me […]

April 2, 2019

Social Media Usage in Australia 2019 There are 18 million active social media users in Australia, that’s 72% of the total population. Not only is it two-thirds of the population, but it’s also up +5.9% from 2018. Incredible to see the growth in just one year, especially after the Facebook Zuckerberg data drama last year […]

March 29, 2019

“Going back to a simpler life based on living by sufficiency rather than excess is not a step backward.”— Yvon Chouinard Byron Bay’s first ocean and conservation summit is set to take place at the Byron Theatre on Thursday 4th of April 2019. Presented by Seabin Foundation in association with Patagonia,  SUMMIT TO SEA will be showcasing conservation efforts […]

March 13, 2019

Visualise this: 5 brilliantly creative DataViz designs It’s no secret that we’re data junkies here at New Beach Media. We geek out on absorbing the raw statistics and insightful metrics that are available to us in the digital landscape. Apart from being data-driven, we’re also design-driven. There’s no doubt that making data more visual makes it easier […]

February 22, 2019

Here’s to the Future : How will the global market be consuming beverages in 2022? A report from the trusted drinks market analysis team at IWSR beeped on our radar recently. Their global report drills deep into the growing trend of mindful drinking among Millennials, an emerging ‘Less, but better’ consumption pattern how spirits are […]

February 4, 2019

We’ve long been aware of the ‘pester power’ that kids hold over their parents, and the ways in which brands cleverly market their products to mini-consumers. What’s interesting to observe, is the increase in campaigns targeted directly to Generation Alpha, the tech-savvy offspring of Gen Y and early millenials. Referring to those born between 2010 […]

January 30, 2019

A new Netflix documentary tells the story of the disastrous crash and burn of Fyre Festival aka “The Greatest Party That Never Happened”. The festival was sold by celebrity influencers and models on Instagram as a mini Coachella on Pablo Escobar’s Island in the Bahamas. Turns out the luxe beachside accommodation that was promised was […]

January 29, 2019

Australian Made! The stats are in, Roy Morgan’s latest data shows 90% of Australians claim they prefer to buy Australian made products. It’s true, Aussies love Aussie so when it comes to purchase decisions we all prefer to buy Australian Made (well 90% of us!). That’s great news for us here at New Beach Media as […]

January 17, 2019

Here at New Beach Media, we do love a good Netflix Binge. I’m personally loving NARCOS, Black Mirror and The Haunting of Hill House. One we do have to mention that we are super excited about is SPACE FORCE! Netflix has announced a new series based on US President Donald Trump’s interesting SPACE FORCE proposal. […]

April 27, 2018

I’m a gamer, otherwise known as a man-child. It’s a well-known fact here in the office I love gaming, in the very little spare time I have (I also love zombie movies, anything Star Wars and pretty much anything that makes my wife’s eyes roll). So when I am interested in a game, I like […]