Keep on the forefront of marketing tech

In this digital media blog, we do the scouring to keep you up to date so you don't have to.

In this digital media blog, we do the scouring to keep you up to date so you don't have to.

July 2, 2020

iOS 14 will require opt in for ad targeting on an app-by-app basis. Apple, it seems, is on a mission for permission.  At last week’s Worldwide Developers Conference, they announced significant privacy updates to their new iOS14, to be released in September.  One change that could potentially affect our brands is, in order to track users […]

April 29, 2020

Inspiring initiatives helping Food & Bev businesses in trying times  The creative, bold and bloody swift ways that we’ve been seeing businesses and brands rearrange & reinvent their offering during the last few months has been inspiring.  As the world remodels itself in the face of COVID-19, many bright minds are rising to the challenge […]

April 17, 2020

Hands up who wants to be found on page 1 of the Google search results page? SEO Trends are constantly evolving and chances are if you’re a digital marketer, website owner or brand, being found on page 1 will be high on your list of 2020 goals. In a nutshell, mastering your SEO efforts will […]

April 17, 2020

Choosing the right social platform for your brand is more important than doing it all. If you have a social presence it’s most likely that you’ve kept up to date with the latest trends in apps and platform use. Marketers will tell you that in order to reach the most people, the best strategy is […]

March 31, 2020

Global data, insights and consulting company Kantar recently released its first study of consumer behaviour focused purely on the COVID-19 pandemic. The study took place across the period from the 14th March to the 23rd March, a time when there were estimated to be 200,000 cases of the virus. The study surveyed 25,000 people across […]

March 19, 2020

During these weird AF times, we want you to know that New Beach Co. is committed to the safety and well-being of our team, our clients, and the communities in which we live and work. So, while it’s business as (un)usual, please rest assured we’re working overtime, putting ALL agency heads on all client challenges. […]

February 10, 2020

Advertisers consider a cookie-free diet When recent food fads, such as going gluten-free, drastically influenced the buying behaviour of cookie consumers (shout-out to the genuinely coeliac readers), bakery businesses were stunned. Similarly, Google’s announcement that it will be removing third-party cookies by 2022 has been as much of a shock to advertisers as it must […]

February 6, 2020

The elusive Instagram algorithm, always playing hard to get and keeping us marketers on our toes! There’s been a lot of mixed messages over the years, most recently the move away from a chronological feed. These changes have brought up a lot of insecurities for publishers…”Do videos perform better than photos in the algorithm? How […]

January 31, 2020

Hotel Brunswick have just launched their “Classic Brew” a beer in collaboration with Seven Mile Brewery, compelled by the recent devastation of the Australian bushfires to raise money for charities. At New Beach Co. we were lucky enough to be involved in the process from the start; creating a microsite from scratch and some Behind-the-Scenes […]

January 9, 2020

What was important to Australians in 2019 on the world’s largest search engine? It’s that time of year again where Google release their top searched for terms across the globe and in individual countries. Understanding trending searches helps us identify what is important to not only our country but the world. Although we are unable […]

November 19, 2019

G’day mate! I am the new Dutch intern Oi, my name is Sander van de Riet, I’m the new media intern at New Beach, Byron Bay. I am a 21 year old ‘Dutchie’ from a small town in the south of The Netherlands called Hoeven. I am a 3rd year student in International Media and […]

September 10, 2019

What’s New? It seems scripted by a Hollywood writer with thing for homonyms. New Beach sends Facebook Marketing monkey,  me, (also know as Noo) to the Los Angeles Agency EXPO, held at NeueHouse on Sunset Boulevard.  New. Noo. Neue. Who knew? As an accredited Facebook Marketing Partner, it’s a buzz to make use of the […]

August 20, 2019

New Beach Media and Innuendo Digital are evolving to create New Beach, a new creative force out of Byron Bay Our Powers Combined Together we offer seamless, cost effective solutions for all of our current and future clients, all under the one roof.With an in-house team of 12, we now have UX and back-end developers, graphic […]

August 1, 2019

Brands and Festival Sponsorships The blue skies, big smiles and party vibes of last weekend’s Splendour in the Grass are still lingering for many who attended. Music Festivals are a memorable experience and for this reason precisely, brands are lining up to sponsor such events. Each year, we see an increasing presence of brands & […]

July 18, 2019

Instagram begins hiding the likes count on posts The tears of influencers will be flowing like salty kombucha this morning as Instagram starts its trial to hide the count of likes that posts receive, as we wrote about in this article when it was announced in May. It’s a seemingly bold move by Instagram, designed […]

July 4, 2019

Introducing SplendAR New Beach Media have partnered with tagSpace Mixed Reality to bring a global first for Splendour in the Grass 2019. This groundbreaking AR tech is the first of its kind applied to any festival of this nature, bringing the show to life with animated and interactive experiences using virtual tags in real time. […]