Blog

Keep on the forefront of marketing tech

In this digital media blog, we do the scouring to keep you up to date so you don't have to.

In this digital media blog, we do the scouring to keep you up to date so you don't have to.

February 10, 2020

Advertisers consider a cookie-free diet When recent food fads, such as going gluten-free, drastically influenced the buying behaviour of cookie consumers (shout-out to the genuinely coeliac readers), bakery businesses were stunned. Similarly, Google’s announcement that it will be removing third-party cookies by 2022 has been as much of a shock to advertisers as it must […]

February 6, 2020

The elusive Instagram algorithm, always playing hard to get and keeping us marketers on our toes! There’s been a lot of mixed messages over the years, most recently the move away from a chronological feed. These changes have brought up a lot of insecurities for publishers…”Do videos perform better than photos in the algorithm? How […]

January 31, 2020

Hotel Brunswick have just launched their “Classic Brew” a beer in collaboration with Seven Mile Brewery, compelled by the recent devastation of the Australian bushfires to raise money for charities. At New Beach Co. we were lucky enough to be involved in the process from the start; creating a microsite from scratch and some Behind-the-Scenes […]

January 9, 2020

What was important to Australians in 2019 on the world’s largest search engine? It’s that time of year again where Google release their top searched for terms across the globe and in individual countries. Understanding trending searches helps us identify what is important to not only our country but the world. Although we are unable […]

November 19, 2019

G’day mate! I am the new Dutch intern Oi, my name is Sander van de Riet, I’m the new media intern at New Beach, Byron Bay. I am a 21 year old ‘Dutchie’ from a small town in the south of The Netherlands called Hoeven. I am a 3rd year student in International Media and […]

September 10, 2019

What’s New? It seems scripted by a Hollywood writer with thing for homonyms. New Beach sends Facebook Marketing monkey,  me, (also know as Noo) to the Los Angeles Agency EXPO, held at NeueHouse on Sunset Boulevard.  New. Noo. Neue. Who knew? As an accredited Facebook Marketing Partner, it’s a buzz to make use of the […]

August 20, 2019

New Beach Media and Innuendo Digital are evolving to create New Beach, a new creative force out of Byron Bay Our Powers Combined Together we offer seamless, cost effective solutions for all of our current and future clients, all under the one roof.With an in-house team of 12, we now have UX and back-end developers, graphic […]

August 1, 2019

Brands and Festival Sponsorships The blue skies, big smiles and party vibes of last weekend’s Splendour in the Grass are still lingering for many who attended. Music Festivals are a memorable experience and for this reason precisely, brands are lining up to sponsor such events. Each year, we see an increasing presence of brands & […]

July 18, 2019

Instagram begins hiding the likes count on posts The tears of influencers will be flowing like salty kombucha this morning as Instagram starts its trial to hide the count of likes that posts receive, as we wrote about in this article when it was announced in May. It’s a seemingly bold move by Instagram, designed […]

July 4, 2019

Introducing SplendAR New Beach Media have partnered with tagSpace Mixed Reality to bring a global first for Splendour in the Grass 2019. This groundbreaking AR tech is the first of its kind applied to any festival of this nature, bringing the show to life with animated and interactive experiences using virtual tags in real time. […]

May 3, 2019

We’re super excited to announce that we have a NEW HIRE, in Sam Hoeben taking on the role of account director. Sam joins us after 12 years media agency experience in Sydney working on clients such as Kelloggs, HSBC, McDonald’s and Diageo. Most recently, Sam was Group Account Director at Maxus was responsible for planning and implementation […]

May 1, 2019

The Evolution of Social Facebook hosted the opening keynote for its annual developer’s conference today with a number of game-changing announcements made by CEO Mark Zuckerberg. Here are the top 5 takeouts from Day 1 of the conference that you need to know: 1. The Future Is Private Privacy is one of the main factors that’s […]

April 26, 2019

Small town thinking for big city marketers I’ve worked on 3 of Australia’s biggest brands; Toyota, Westpac and Qantas. I’ve worked on big multi-million dollar pitches to thousand dollar budget small client pitches. I’ve donated my spare time working in marketing for not-for-profits and charities to friends’ upcoming businesses. However, nothing could have prepared me […]

April 2, 2019

Social Media Usage in Australia 2019 There are 18 million active social media users in Australia, that’s 72% of the total population. Not only is it two-thirds of the population, but it’s also up +5.9% from 2018. Incredible to see the growth in just one year, especially after the Facebook Zuckerberg data drama last year […]

March 29, 2019

“Going back to a simpler life based on living by sufficiency rather than excess is not a step backward.”— Yvon Chouinard Byron Bay’s first ocean and conservation summit is set to take place at the Byron Theatre on Thursday 4th of April 2019. Presented by Seabin Foundation in association with Patagonia,  SUMMIT TO SEA will be showcasing conservation efforts […]

March 13, 2019

Visualise this: 5 brilliantly creative DataViz designs It’s no secret that we’re data junkies here at New Beach Media. We geek out on absorbing the raw statistics and insightful metrics that are available to us in the digital landscape. Apart from being data-driven, we’re also design-driven. There’s no doubt that making data more visual makes it easier […]